Schenectady Municipal Housing Authority
From a name on a building to a brand the city can stand behind.
EHS Momentum made safety software for the people doing the work. Vytal Assets helped them keep their equipment running. When the two merged, they needed one name for everything they now do together.
We built MS360 a mark that holds the whole family: a monogram that breaks out of its circle, and a name that says where the business is headed.
A merger doubles what you can offer. It can double the confusion, too.
EHS Momentum had built its name on safety software, with a star-and-stripes badge and the promise “Simple. Affordable. Proven.” Vytal Assets had its own name, its own look and its own customers.
Side by side, they still looked like two companies. The new business needed one identity that could sit above safety, maintenance and the products still to come.
A safety manager who knew EHS Momentum had no reason to look at a maintenance platform with another company’s name on it. Every product was selling on its own.
And the old badge said “safety management systems.” The merged company had grown well beyond that.
Does your brand fit everything you do now?
So the brand is built on the word both companies already shared: Momentum.
Every choice in the new identity points back to what MS360 Momentum Solutions really stands for.
The M and the S push through the edge of the ring: momentum you can see, a business moving past where it started.
The middle of the M drops into a check: the sign-off on an inspection, a closed work order, a job done safely.
A confident blue for the platform, and the gray of steel and concrete where the work actually happens.
“360” covers the full circle: people, assets and the work itself, in one connected family of platforms.
Drag the handle to see what changed.
MS360’s customers work in plants, yards and job sites, so the identity has to read on a tablet beside a machine as clearly as on a sales deck.
One name now sits above every product, so a customer who trusts one platform can find the rest.
If people still see you the way they did years ago, your brand may be telling an old story. Every engagement starts with a free consultation, where we look at how you’re seen today and what it would take to change that.
Free consultation No pressure Straight answers
From a name on a building to a brand the city can stand behind.
A new wealth firm that looks as established as the 17 years of trust behind it.
From the region’s first internet provider to the logic behind your network.