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Verant Wealth

A new firm with seventeen years of trust behind it.

After 17 years advising clients on his own, Adam Knaust was building something bigger: a boutique wealth firm with a team, a process and room to grow.

Verant needed a brand that felt established on day one, without losing the personal relationships that built the practice.

Client: Verant Wealth
Industry: Wealth management
Services: Brand identityLogo design
Based in: Latham, NY

A new name. An established practice.

Starting a firm usually means starting from zero. Verant wasn’t.

Clients already trusted Adam. What the firm didn’t have yet was a name and a look that could hold a whole team: advisors, planners and the process behind every plan.

And financial brands tend to blur together: a column, a mountain, a navy serif. Verant needed to look solid without looking like everyone else.

In financial services, people judge the firm long before they meet the advisor.

A prospect meets a logo, a website and a business card well before a first meeting. If those feel thin, the meeting may never happen.

For a firm launching under a new name, the brand had to carry years of experience from its very first day.

Does your brand look as established as you are?

A logo can’t build trust on its own. It can show what the trust is built on.

Verant’s own promise said it best: Purpose. Process. Prosperity.

Four decisions. One clear story.

Every choice in the new identity points back to what Verant Wealth really stands for.

A V built in layers

Overlapping strokes lock together into one strong V, the way a good plan brings budgeting, investing, taxes and legacy into one direction.

Two blues, deep and bright

Deep navy for stewardship and steadiness, a brighter sky blue for optimism about what comes next.

A name that stands tall

Wide, confident capitals carry the name, with “Wealth” beneath in the lighter blue. Clean on a statement, strong on a sign.

Three words to plan by

Understand what matters, follow a disciplined process, build lasting prosperity. The brand gives that promise a home.

Built to show up everywhere.

One look from the website to the office wall, and out into the community Verant serves.

The mark in motion: separate strokes lock into one strong V.

What changed.

The new identity lets Verant introduce itself as what it already was: an established practice, now with a name to match.

A solo practice.A firm with a team and a process.
A new name nobody knows.A brand that looks established from day one.
Another navy financial logo.A mark with a story in its shape.
Products and portfolios.Purpose, process, prosperity.

Does your brand show the work you’re really doing?

If people still see you the way they did years ago, your brand may be telling an old story. Every engagement starts with a free consultation, where we look at how you’re seen today and what it would take to change that.