Schenectady Municipal Housing Authority
From a name on a building to a brand the city can stand behind.
Gloversville earned its nickname making gloves for the world. Glove City Brew Co. set out to give the city something new to be proud of.
We designed an identity that raises a glass to that history: a badge, a bold name and a glove hiding in plain sight.
A new brewery has to win a spot on the bar and in the neighborhood at the same time.
Craft beer is crowded with clever names and busy labels. A newcomer has to be recognized at a glance on a tap handle, a can and a sign.
Glove City had something most breweries don’t: a name with a century of local history behind it. The brand had to make that history feel fresh, not dusty.
Say “Glove City” in Fulton County and everyone knows where you mean. Anywhere else, it’s just a name.
The mark had to tell the story to locals and newcomers alike, without a paragraph of explanation.
Does your brand tell your story at a glance?
One image, two meanings: a pint with a glove inside.
Every choice in the new identity points back to what Glove City Brew Co. really stands for.
Look at the foam: it rises as four fingers and a thumb. The mug becomes a glove, and the city’s history becomes the brewery’s signature.
A round seal works anywhere a brewery shows up: tap handle, coaster, can, front window, at any size.
A warm copper orange recalls brewing kettles and well-worn leather: handmade, inviting and easy to spot on a crowded shelf.
“Glove City” arcs across the top in bold capitals. The nickname comes first, because the town is the story.
One badge for every place a brewery lives: tap handles, coasters, cans, glassware and the front window.
The identity gives a new brewery an old city’s pride, in a form anyone can read at a glance.
If people still see you the way they did years ago, your brand may be telling an old story. Every engagement starts with a free consultation, where we look at how you’re seen today and what it would take to change that.
Free consultation No pressure Straight answers
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